MS JEN ALEXANDER WEBSITE DESIGN
Ms. Jen Alexander, Fierce Creative Agency
Designer
Project Type: UX Design
Skill Focus: Creative Strategy, UI/UX Design, Client Feedback
In the fall of 2025, Fierce trusted me with the task of creating a full website design for our client, Ms. Jen Alexander. With a background in layout design, I was excited for this opportunity and challenge.
The client needed a new design that showcased her professional development brand in a way that was whimsical and fun, yet not childlike. The goal was to create a visual identity that felt approachable without losing credibility. The client wanted something that spoke to educators, aligned with her mission, and supported her content with clean structure and thoughtful design.

DESIGN WALK THROUGH
To create these mocks, I used Adobe XD. I began by mapping out the site to make sure each page serves a clear purpose. From there, I played with the brand colors, illustrations, and layout variations to strike the right balance between playful energy and professional clarity.



